When I read her email I possibly could literally feel my bloodstream pressure rising. She'd heard me speak in a web seminar Used to do for Wordtracker about ecommerce copy writing where I stated keyword density had not been an issue in Search engine optimization copy writing for a long time. The lump within my throat got bigger as Zoe (not her real title) described why she thought the parable about keyword density simply wouldn't die.
"Keyword density will remain a warm (contentious) subject. Someone said articles within the "New Yorker" yesterday concerning the new America online Boss: "Can Tim Remedy save America online?" Apparently America online puts greater concentrate on being content companies. Here's an excerpt from page 36:
'The writing, too, is frequently made to appeal more to search engines like google rather than visitors. Within the listing of "contributor assets" for Seed, probably the most prominent category is perfect for "seo"--S.E.O.--the entire process of packing tales with words that can make them appear greater within the listing of results that Google and Bing display when customers look for terms associated with the topic. Seed links to recommendations that instruct authors to give consideration to what's known as "keyword density": the amount of occasions that particular phrases come in a tale like a number of total words inside a piece. If you are writing a tale on herbal tea, you need to use that phrase early and frequently.'
"So, while I have read articles by lots of respected Search engine optimization pros who insist they have examined various keyword density models also it does not correlate with returns, I must say I have read a minimum of as numerous articles such as this that also bang the keyword density drum. You can observe how the mixed messages could be frustrating."
"Writing frequently made to appeal more to search engines like google?" "Packing tales with words?" Arrgg! Produce a rest! Discuss old-fashioned. Keyword density is not a legitimate way of measuring Search engine optimization copy writing success in most likely 8-ten years now.
Must you include keyword phrases inside your copy? Yes.
Must you "pack" your copy with key phrases? No.
Does your articles have to appeal more to search engines like google than people. Definitely not!
Yet, dreadfully, Zoe is appropriate about one factor. You will find still lots of so-known as experts available which will swear for you copy should be written to some certain keyword density percentage. They'll vow this is the only method to write internet search engine enhanced copy. To individuals who believe this, I only say:
Ok Last One? Prove It!
Maybe you have examined it? Or are you currently just blindly after this outdated myth that will not die?
I'm able to prove that keyword density isn't an problem. Are you able to prove - quantifiably show me inside a measurable form - that copy should have a particular keyword density to position high? I am sure you've written pages which have a couplePercent, 5% or perhaps 10% keyword density ratio, but what goes on should you remove a number of individuals phrases in the copy? Will the ranking drop? Not in my opinion.
Actually, clients have hired me to rewrite their formerly awful-sounding copy to become natural. As the former copy wasn't keyword stuffed, it didn't flow perfectly whatsoever. Spinning it without a lot of keyphrase mentions not just enhanced conversions, but additionally *elevated* ratings.
When writing Search engine optimization copy in my clients, Irrrve never calculate keyword density and also the pages rank consistently well.
From dating back to 2006, Matt Cutts (Google's Antispam Chief) along with other authorities have mentioned that keyword density is really a non-problem. Take a look at a couple of quotes from Matt and Google.
2006: "Id recommend thinking much more about words and variants (the lengthy-tail) and thinking less about keyword density or repeating phrases." -- Matt Cutts
http://world wide web.mattcutts.com/blog/search engine optimization-advice-writing-helpful-articles-that-visitors-will-love/
2008: "Keyword Density: Not just a factor. Yes keyword ought to be present but density matters not. Range from the keyword but make writing seem natural." -- Matt Cutts
http://world wide web.mattcutts.com/blog/join-the-website owner-chat-today/
2009: "As lengthy as I have been at Google, keyword density is not a core factor either in the primary site text, title tag or the other connected tags" -- Adam Lasnik speaking at Search Masters '09
http://world wide web.youtube.com/watch?v=RhknZUEueKc (About 3:00 into video)
2010: "'Keyword stuffing' refers back to the practice of loading a web page with key phrases so that they can manipulate a site's ranking in Google's search engine results. Filling pages with key phrases leads to an adverse consumer experience, and may harm your site's ranking. Concentrate on creating helpful, information-wealthy content that utilizes key phrases properly as well as in context." -- Google Website owner Central
http://world wide web.google.com/support/website owners/bin/answer.py?answer=66358
Please, Do not just follow together with what most people online are repeating. Should you read interviews from America online saying they instruct authors to make use of keyword density so you read blogs from reliable sources suggesting to not sign up for keyword density ratios, do your personal testing. Discover on your own who's being truthful.
Remember what your mom accustomed to request you: "In case your closest friend leaped off one hundred-feet high cliff, would you're doing so, too?" Honestly, whether we are speaking about Search engine optimization copy writing or otherwise, following a crowd is often the hug of dying. Keyword density isn't any exception.
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